Digital Performance Management
Our most comprehensive service, DSH digital performance management helps dealers improve in all aspects of digital marketing. Using advanced tracking, reporting and optimization tools, we move dealers beyond survival to thriving. Some of the components of our DPM service are listed below:
CONVERSION TRACKING - A complete phone call and web form tracking solution without making changes to yours or your dealer’s websites. Tracking conversions helps you know where to spend, where to save and how each source is performing. Vendor accountability.
DYNAMIC PHONE NUMBER INSERTION - Using DPNI we track calls on your website by dynamically swapping out your telephone number for a tracking number assigned to a traffic source or keyword.
SOURCE/KEYWORD/CAMPAIGN TRACKING - Keyword, source and campaign data appended to each call and form received.
CALL RECORDING - Record phone calls for lead qualification or training. Choose the phone numbers you want to record.
WEBSITE FORM TRACKING - Track existing forms. No form changes needed.
FORM DATA - Automatically record and save traffic source, medium, campaign and more with each form submission.
COMPLETE LEAD DETAIL - All form data stored for reporting, evaluation and sales tracking.
TOTAL LEADS REPORT - See total leads tracked by method and source.
MANAGE LEADS - Use real business value and manage all your leads in one place. Web forms, phone calls, chat sessions and more in a central report tied to their marketing source.
RATE LEADS - Our simple feedback loop allows you or client to rate leads and add business value.
ONE CLICK QUALIFICATION - Using our simple feedback loop easily qualify calls, forms and chats.
SIMPLE MESSAGING - After each lead you receive a a quick email asking "Is this a quotable/qualified lead?" Click Yes or No and you're done.
TRACK SALES - Keep track of sales from the orginial source, even on long sales cycles. All sales tied to marketing source and method.
VISUALIZE BEHAVIOR – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
SEE WHAT YOUR VISITORS SEE – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.
WHERE ARE VISITORS DROPPING OFF? – Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.
HOW DO VISITORS INTERACT WITH FORMS? – Improve online form completion rates by discovering which fields take too long to ﬁll, which are left blank, and why your visitors abandon your form and page.
UNDERSTAND BEHAVIOR – Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.
VISUAL FEEDBACK – Give your visitors an easy way to leave instant visual feedback on your website or app. See what people love and hate, identify issues, and find opportunities for growth.
KNOW YOUR AUDIENCE – Build your own responsive surveys using an easy editor. Collect responses in real-time from any device. Distribute your surveys using web links, emails or invite your visitors just before they abandon your site to uncover their objections or concerns.
Search Engine Optimization
Yes, we also offer progressive search engine optimization (SEO) services, but we recommend keeping it to yourself. Seriously, the SEO BS in the automotive industry is so deep we should sell boots. Our service doesn’t start with crazy sticker shock pricing. It starts with a free audit and complimentary review call where you can take our free labor and do-it-yourself, advise your current provider or if you’re super smart…you’ll hire us. We help dealers with technical and local SEO.
We would love to detail our Search Engine Optimization services on this page, but it might put you to sleep and we don’t feel like sharing our secrets with our competitors. The most important information you need regarding our SEO services is our guiding principles:
Honesty & Transparency: No matter what, we will be honest and transparent with our dealership clients and with one another. We will never shy away from the truth.
Respect: We work for our dealers to make sure our efforts help them thrive. We respect dealers as business owners who employ a large number of smart, hardworking human beings. We aim to help our dealers grow, not use them for our own gain.
Excellence: We strive for excellence in all that we do. We will always work to make sure our dealers dominate their competition and rise beyond digital mediocrity. We don’t want to be the biggest SEO provider in the automotive and powersports industries, we want to be the best.
If you’d like to learn more, fill out our free SEO audit form or contact us at your convenience.
Marketing and Creative Services
DSH marketing services focus on defining your most lucrative target audience, developing a voice and a message that speaks to them directly, positioning your product or service as THE must-have solution, and making it easy for them to engage and buy. Once we're able to dig in a little deeper, we’ll create and work a plan of attack that makes sense for your audience, your industry, and your goals. Usually a mix of market research, branding, online and offline advertising, public relations, and content marketing.