FAILURE IS AN OPTION

The truth is, failure is an option, but when it comes to dialing in a marketing strategy you can make it unlikely.  Most dealers I talk to have a head full of knowledge and dealership where the execution is lacking.  Knowing is worthless without the doing.  The problem is... doing is far more difficult than most dealers realize.  The latest marketing widgets and shiny buttons won't make up for terrible or non-existent processes and incompetent staff members.  If you really want to avoid failure, build strong processes (and do not allow deviation), hire the right people and invest is the proper marketing channels.

Shaun Raines